ascot aug08
This is a single article. Click HERE to go to the main page.

Wednesday, August 20, 2008

NEED MORE NEW














IT'S BEGINNING TO LOOK A LOT LIKE.....

Yearling time!


Dozens of owners, trainers and even jockeys visited
RICHARD HOGA
N'S BALLYLYNCH FARM in Kleinburg yesterday for an early preview of some of Hogan's yearling consignment at the upcoming September sale.

(Top photo) MIKE AND JOSIE DEPAULO rate a colt by TEJANO RUN out of Alyancer

(#2-Right) A FULL MANDDATE-ARWEN colt from the family of TALKIN MAN.



More than 15 yearlings were paraded on a beautiful evening. A barbque and entertainemnt by the popular Oakville group FIDDLESTIX followed.

(#3- Right, a handsome ECTON PARK-SANDHILL CHARM colt, a half-brother to TWISTED WIT and last year's sales topper by Peace Rules)






(#4 Right, a gorgeous FOREST CAMP colt out of stakes placed REGAL N BOLD who was born in January.)












THOROUGHBRED BLOGGERS ASSOCIATION head up Marketing Summit

If you have not checked out my fellow bloggers of the TBA, you are missing a lot.

And now the NTRA is going to pick their collective brains in an upcoming MARKETING SUMMIT is Las Vegas.

New fans is what our spot needs - how do we get them?

PRESS RELEASE

The National Thoroughbred Racing Association's Marketing Summit, to be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on Sept. 22 called "Reaching a New Generation". The workshop will be moderated by John Della Volpe, founder and president of SocialSphere Strategies and director of polling at Harvard's Institute of Politics, and will focus on tactical strategies that racing can employ today to engage and retain new fans.

Joining Della Volpe in his presentation will be five members of a newly created NTRA online marketing task force: ("Green But Game") Dana Byerly, 42, from New York City; ("Railbird") Jessica Chapel, 34, from Brooklyn, N.Y.; ("Handride")Patrick Patten, 30, from Matawan, N.J.; Troy Racki, 26 from Loma Linda, Calif.; and ("Aspiring Horseplayer" Kevin Stafford, 30 from Hanover, Penn. All are active bloggers, handicappers and online contributors.

"The presentation will be a living, breathing Web 2.0 collaboration with some of racing's best fans," said Della Volpe. "We have scoured the Internet for racing's most ardent supporters, then we created an online community and gave them an assignment: Develop a plan to market the sport to a new generation of fans. Over the course of about six weeks, the group will be spending dozens of hours meeting, debating, and challenging each other's assumptions -- the results of which they will present to the industry at the NTRA Marketing Summit."

The three-day conference will also include a Monday, Sept. 22, luncheon speech and Q&A session with NTRA President and CEO Alex Waldrop; a Tuesday roundtable presentation by the NTRA's Horseplayers' Coalition; and updates on several NTRA programs and initiatives, including advertising and marketing, the Daily Racing Form/NTRA National Handicapping Championship, the NHC Tour, legislative/regulatory issues, promotions, television, public relations and NTRA Advantage.

The Summit will begin with a private handicapping tournament for attendees on Sunday, Sept. 21. Following a full day of sessions on Monday, the Summit will conclude with a half-day session on Tuesday.

"We look forward to a lively and provocative gathering sure to provide many timely and relevant strategies for the year ahead," said Keith Chamblin, senior vice president-communications and industry relations for the NTRA.


WOODBINE CURRENT TRENDS ON BRISNET.COM

Today's edition of Handicapper's Edge at www.brisnet.com offers some trends on Woodbine's meeting that has hit the half way point.
Favourites are winning at a 30% clip now, up from the 28% range after the first couple of months.
A bias report for the meeting plus last weeks trends is listed plus the Who's Hot/Who's Not.
For example, READE BAKER is 8 for his last 24...ROGER ATTFIELD is 6 for his last 18


http://www.brisnet.com/cgi-bin/editorial/full_edition.cgi


WOODBINE TONIGHT

Halfway through the 2008 Woodbine meeting and in no time at all it will be WOODBINE MILE day (SUNDAY SEPT. 7).

The SCORE cable channel broadcasts of racing on SUNDAY AFTERNOON'S are coming to a close but there is still WEDNESDAY NIGHT broadcasts.

And that means the 1-2-3 contest for fans to win some cash!
http://thescore.123racing.ca/

There are THREE ALLOWANCE races this evening but the card is very small.
It is interesting that RACE 2 is a 2yo filly allowance, right on top of a 2yo filly stakes race this weekend (Ice Water).
SANS SOUSI, a Bold Executive gal owned and bred by Eaton Hall and Mike Doyle, will be favoured.


OBS YEARLING SALE DAY 2

Canadians in action at the Ocala Summer Yealring sale included ROBERT TILLER (who will be inducted into the Canadian Horse Racing Hall of Fame next week).

Tiller paid $28,000 for a Burning Roma-White Scarf colt, the first foal of a stakes placed mare.
And local owner SHALE WAGMAN bought a trio of youngsters: a colt from the first crop of DAY OF THE CAT out of the Slew's Royalty mare Vida Slew for $7,500; a Mongoose colt out of Winner Haven by Robyn Dancer for $1,500 and a Lightnin n Thunder filly out of Winter Blues for $1,000.

Howard Walton paid $77,000, the 3rd most expensive of the day for a daughter of the red-hot sire GREATNESS out of Total Wonder named DREAM SOCIETY.

2 Comments:

  • At 9:11 AM, Blogger Mike D said…

    I think the best way to get more people into racing would be media coverage, and advertising. Televise big races, Weekend meets at the local track, including the other big tracks.

    I did see any advertisement yesterday at the bar I frequent after hockey. It was for the Woodbine Budweiser Beer Garden. "Beer, Bets, and babes"

    Individual tracks can promote themselves with special days, like free giveaways, etc.. In Toronto, with Cujo back with the leafs, maybe have a "Meet The Leafs" promotion.

    I think more media coverage, and advertising will help attract new fans.

     
  • At 7:51 AM, Blogger Cangamble said…

    Mike, ever since the Blue Jays came to town, Woodbine lost its entertainment value big time. Lotteries only added fuel to the fire. Old school mentality believes horse racing is an entertainment venue....it isn't anymore.
    Getting a person to go to the track isn't the same as trying to fill a sports arena full of patrons paying 30-300 a seat. A one shot deal doesn't benefit the track very much.

    Woodbine's product IS NOT ENTERTAINMENT, IT IS BETTING!

    They need to not only get a person to come to a track, they need them to come back. People don't come back when all they can do is lose thanks to monstrously high takeouts.

    It is intimidating enough for a newbie to read a program, let alone a racing form. And when you have EXPERTS who can read a form going home close to broke each day, no BUZZ is created, and more importantly, no new players are created.

    What Woodbine needs to do is have a competitive betting product in order to attract new players.

    It isn't that there aren't plenty of gamblers out there playing online poker, and making sports bets who get 10 times the bang for their buck than those at the track get.

    Gambling is a tremendous growth industry, but the racing execs that run places like Woodbine are stuck in the Stone Ages.

    $1.4 million in handle last night, with very little competition, says it all....even horseplayers are avoiding Woodbine and their outrageous takeouts.

     

Post a Comment