Derby show blows out other sports
According to a report in USA Today on May 9, the Kentucky Derby viewership in the United States on NBC led all other major sporting events on television last weekend.
The Derby had a 7.4 rating (5.7 million households) compared to 4.3 (3.3 million households) for the Cleveland-Detroit NBA game on Sunday and 3.7 (2.8 million) for the Dallas-San Antonio NBA game.
Incredibly, the Colorado-Anaheim playoff game in the NHL had a 0.9 rating, just 693,000 households.
The Derby numbers were down 10% from last year.
The Derby had a 7.4 rating (5.7 million households) compared to 4.3 (3.3 million households) for the Cleveland-Detroit NBA game on Sunday and 3.7 (2.8 million) for the Dallas-San Antonio NBA game.
Incredibly, the Colorado-Anaheim playoff game in the NHL had a 0.9 rating, just 693,000 households.
The Derby numbers were down 10% from last year.
posted by Jen Morrison @ 4:02 PM
1 Comments:
At 6:35 PM,
Anonymous said…
Actually, the most newsworthy bit is not that the Derby outdrew other sports, it's that the ratings dropped an alarming 10%. That's a frightening warning bell for a sport that can't afford to lose much more of its following.
If NBC continues to have declining ratings, it won't stick with the Derby for much longer. Remember, it has already abandoned the Breeders' Cup.
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